Chuggas Bakery is a Detroit based, family owned company that is famously known for their sweet and savory monkey bread. Leading a team of 3, I designed a new branding identity, labels for 26 flavors of bread, two stands, and social media content for the relaunch of Chugga's Bakery. These designs and baked goods can now be seen at Whole Foods, Kroger, and Meyers.
Created a visual identity for the brand built on Chugga's values of family, quality of ingredients, and the smell of fresh baked goods.
(Adobe Photoshop, Illustrator)
PACKAGING & LABEL
Designed new packaging for Chugga's monkey bread that prevents damage during transport, keeps the bread fresh, and showcases the bread's delicate texture.
(Adobe Photoshop, Illustrator, Lightroom)
Built two displays for Chugga's goods to be displayed at Whole Foods, Kroger, and Meyers. Each stand is easy to take apart and reassemble while still being able to standing strong.
(Adobe Illustrator, Photoshop, Lightroom)
Photographed all of Chugga's baked goods for social media, website, and advertisement content.